Increase property-level fiber activations by turning Leasing Agents and Property Managers into engaged AT&T brand advocates through the annual AT&T Fiber Challenge.

Leasing Agents and Property Managers

The annual ACC Fiber Challenge is build around a two-phase structure: a contest recruitment period followed by a fiber-activation window. A series of targeted emails and landing pages guided participants through sign-up and engagement. To motivate action, the campaign emphasized the opportunity for 100 winners to earn a $500 gift card for their community—an incentive proven to spark urgency and drive participation.

To maintain visual cohesion across all assets, lifestyle imagery featured models from the same curated photography series.

For the 2025 challenge, results included: 12,000 invitations, 5,110 sign-ups, 3,982 eligible participants, and 100 winners.