The Ask

Refresh the October cross-sell pocket self mailer with seasonal Halloween copy and imagery.

Audience

Current AT&T wireless customers without fiber internet.

Creative Strategy

This direct mail piece leans into its ability to tell a story with the pocket self mailer cover and insert. To help get consumers into the spooky Halloween vibes, the primary cover has an individual dressed in a white sheet like a ghost watching a scary movie on their laptop while eating popcorn. The reward card offer is stressed on the cover and on the first reveal. With the insert the amount of savings is touted alongside the lowest tier offer.

This print piece’s intention is to be fun, enticing, and informative.