The Ask

Create a a conceptual and creative web banner for the Visualize fundraising event at the Gregory Allicar Museum of Art (GAMA). Ensure the theme centralizes around Andy Warhol’s whimsical period.

Audience

Museum stakeholders and potential or recurring donors

Creative Strategy

This is an exploration for the 2026 Visualize: GAMA Glam. The project explored how to align institutional identity with design sophistication for the Gregory Allicar Museum of Art (GAMA). Inspired by Andy Warhol’s playful sensibility, I developed two visual concepts—Warhol Whimsy and Pop Collage Whimsy—each balancing glamour, Pop Art heritage, and GAMA’s contemporary voice.

With the event’s intention to generate public interest, raise funds, and get invitees excited to dress-up in 1970s attire, the execution for these two ideas were intended to evoke an atmosphere before guests arrived at the event. It’s an atmosphere that’s dynamic, true to Warhol’s era, and leans into visual intrigue.