The Ask

Create phone wallpapers for AT&T's Kids First Phone that appeal to tweens. The designs should feel modern and expressive, reflect real interests, and help the device stand out as both safe and cool in a crowded market.

Audience

Tweens aged 11 to 14

Creative Strategy

The team worked to develop wallpapers using the existing Park Pak animal characters into more modern and appealing versions for tweens. Out of the presented illustration concepts, soccer, gaming with a hint of Minecraft, camping, and the movies were among the picks.

When I reworked the characters Chip, Spot, Digit, and Shelby, I was inspired by the “cute” simplicity of Japanese children’s cartoons like Rilakkuma and Hello Kitty, which are timeless and even popular among young adults. The thinking behind this was that this stylization would be popular among tweens as well.